Anthony Carrano

CONTACT Anthony Carrano


Leadership. Strategy. Impact.

Since 2000, he has operated as a results-driven professional with years of progressive experience leading people, implementing strategies, and optimizing systems, specifically in the areas of: brand development, marketing strategy, and online presence design for startups, non-profits, schools, and small businesses. By using an agile development philosophy, he is able to strategically and systemically develop immediate, actionable strategies and collaborative implementation plans that get results for his clients.

Although very skilled in developing lean go-to-market strategies, systems that earn trusted advisor status, and message development, he is passionate about helping people fulfill their purpose, realize their potential, and give back to those in need, while working with a growth oriented team who wants to make a difference and values creating positive connections, giving more, leading boldly, expecting greatness, and delivering results that are memorable and measurable.

More importantly, he knows that to truly be an effective leader one must: “touch the heart before asking for the hand.” You must show you care more about the person than what they can do for you.

Based in Austin, he has been recognized as a knowledge leader in the areas of Brand Amplification and Lean Marketing, through the publishing of a series of eBooks, workshops, and speaking invitations at conferences and colleges on various subjects, from Branding, Landing Page Design, and Lean Startup Marketing Strategies.  Anthony has been a guest speaker at various venues, such as: KickerConLean Startup MachineInvent It 2Day, and RISE Week to name a few, as well as at numerous area Chamber of Commerce educational events.

Anthony graduated Summa Cum Laude with a BS in Management and a BA in Biblical Literature from Oral Roberts University in Tulsa, Oklahoma. While a student at Oral Roberts University, he founded a mentoring program serving Section 8 Housing Areas that now serves hundreds of children in multiple Project Areas, as well as pioneering several large, annual social outreaches into the community that restocked several area food pantries.

He now lives in Austin, Texas with his wife, raising three amazing young sons. He is currently a Managing Partner at ZFactor Group, an Executive-as-a-Service firm that can help accelerate your business with an on-demand executive team at a fraction of the cost. Prior to ZFactor Group, Anthony was President of a brand development, marketing strategy, and web design company that helped thousands of organizations create, build, and promote their brands and experience growth for over a decade.

Connect with Anthony on LinkedIn or by email at Anthony.Carrano@ZFactorGroup.com.